Meet the Strategist
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Nadia Hassan, MBA, MS
Founder. Chief Brand Strategist.
I’m Nadia Hassan, Founder of reFrame Strategies. For over 20 years, I’ve worked at the intersection of communications, strategy, and leadership, helping leaders, campaigns, and mission-driven organizations turn their stories into brands that people can’t ignore. I believe stories don’t just happen. They’re designed with intention, clarity, and precision long before they’re told. That’s where I come in. I help leaders and organizations reframe their story, build community, expand their reach, and influence culture with credibility and conviction. Throughout my career, I’ve partnered with political campaigns, national nonprofits, interfaith coalitions, and community organizations to build and shift narratives that inspire trust and spark action. My work has spanned coalition-building, media relations, and leadership development, always focused on one goal: making voices and stories unignorable in the moments that matter most. In 2016, I founded the Young Leaders Institute, a national platform dedicated to empowering the next generation of changemakers. Through training in communication, conflict resolution, and leadership, I helped youth and young professionals discover their narrative power and step into their authentic selves. With an MBA from Bentley University and a Master's in Strategic Communications from UMGC, I bring both business acumen and storytelling expertise to the table. But what truly drives me is a passion for helping others lead with authenticity, design stories that resonate, and create lasting impact that inspires people to action. At reFrame Strategies, we don’t just craft messages; we build community. Whether you’re a leader, a campaign, or a national organization, I’m here to help you design your story before it’s told… and then make it unignorable.
OUR CREATIVE TEAM
Semira Said
Design Coordinator
Semira Said is a Design Coordinator at reFrame Strategies. She first explored design through Girls Who Code and later applied her coding skills in bioinformatics projects, where she discovered how design and code can work together in powerful ways. She has also created graphics for several nonprofits, supporting causes that matter to her.
What excites Semira most about design is its ability to tell stories—how colors, layouts, and details can shape the way people feel and connect with a message. Outside of design, she enjoys community service, spending time outdoors, traveling, trying new foods, and stargazing.
Asma Palmer
Design Fellow
Asma Palmer is a Design Fellow at reFrame Strategies. She has experience in writing, graphic design, and web design, with skills in Canva, Figma, and responsive web design platforms. She also knows front-end coding languages, such as HTML and CSS. Previously, she completed an internship at a digital marketing firm, where she gained experience with WordPress, SEO, and social media marketing.
Asma enjoys design because it allows her to create something new and see her ideas come to life. In her free time, she likes learning languages, babysitting, reading, and teaching children. She also continues to grow her design skills in web platforms like Webflow and Framer.
Hana Saloum
Social Media Intern
Hana Saloum joined reFrame Strategies as a Social Media Intern, bringing her intuitive social media experience with various platforms, and is eager to continue honing her skills on content strategy and marketing. She enjoys creating graphics on Canva for school projects and is an active participant in various after-school activities like debate and Model UN. Hana's future plans are to study international affairs and global health on a pre-law path.
In her free time, Hana enjoys experimenting with various messaging and marketing pitches on social media to help weave personal stories into movements that bridge cultures and spark change. She enjoys learning new languages, playing varsity tennis, reading or writing poetry, and spending time with friends and family.